Introduction

The challenge faced by many organizations is that the use of data in the work environment is a skill set that is assumed to exist yet is often lacking in many business professionals. For example, the ‘digital native’ who understands technology and applications, but not the analysis of data. The project lead who has many performance measures yet does not seem to be able to measure success nor motivate their colleagues. Without a fundamental understanding of the impact of data on the world around, business professionals will struggle to take full advantage in their jobs and organizations of the new horizons offered by digital technologies.

The overall goal is that by the end of the program, attendees should feel that their own perception on data and its use should have fundamentally changed and that they can identify the skills of “data & digital” they may want to develop to be a more effective business professional.